Empowering Your Message

Defining Your Watershed Moments

Contact Services is now

Watershed Messaging Services

Established in 2009 as Contact Services in Grand Rapids, Michigan, Watershed Messaging Services underwent a significant transformation in 2022 under the leadership of Kent Vanderwood, who introduced a revitalized vision. During this pivotal year, the company facilitated nearly 3 million texts and over 300,000 calls while serving our then 68 clients. With a team bringing together more than 30 years of collective professional communications experience, Watershed stands as a reliable partner in the realm of business communication.


The decision to rebrand from Contact Services to Watershed Messaging Services stemmed from our desire to authentically reflect our passion for precision and effectiveness in communication services. This evolution encapsulates our commitment to providing a suite of messaging solutions. At Watershed, we believe our new identity better embodies our strategic and impactful approach, elevating our mission to enhance businesses' outreach and engagement through cutting-edge communication solutions.”

Powerful Customer Engagement

A watershed is a critical turning point or moment of decision that marks a significant change or development in a situation or process, becoming a significant transformative event.

At Watershed Messaging, we recognize the significance of defining moments in communication, where effective messaging and interactions foster positive and transformative impacts on relationships with clients. We empower you to symbolize strategic alignment and clarity through our thoughtful communication practices, understanding the importance of forging lasting connections with target audiences.


Our services, honed through collaborations with diverse clients across industries such as nonprofits, political candidates at all levels, and small businesses, are designed to meet specific needs and goals, ensuring a tailored approach that resonates with your unique audience.”

Committed to Customer Service

Our commitment to customer service and excellence in all aspects of our business make us the trusted partner for candidates and organizations looking to engage their audiences effectively. 


  • Cost-efficient, tailored customer-centric solutions
  • Reliable technology platforms
  • An easy start-up process 
  • No hidden fees or unclear renewal processes
  • Rapid Service Turnaround


Our Services

SMS, MMS, Text Messaging

Powerful communication expertise with tailored SMS and MMS campaigns and personalized messaging solutions designed to elevate your outreach.

Surveys and Polling

Streamlined and efficient means of delivering personalized messages, facilitating direct engagement with your audience, and garnering valuable insights through interactive features.

Tele-Town Hall Meetings

A versatile platform for interactive events, encouraging real-time communication, and fostering stronger connections with your community or stakeholders.

Autocalls

Offering automated voice message delivery and customized auto-call campaigns, to gauge with clients, influence targeted audiences, and shape public opinion.

Watershed Messaging - by the Numbers

2.5M+

Texts Sent

325K

Calls Made

100+

Clients

30+ years

Communications Experience

Who we are

Watershed Messaging offers a full range of marketing, advertising, and branding services. Our clients include small businesses, political campaigns, and nonprofit organizations.


We are in business to help our clients easily communicate their product, message, or mission on a mass scale. We are headquartered in Grand Rapids, Michigan. 

Read more

Why Clients Trust Us

Latest News & Blog

By Bethany Frievalt February 28, 2025
Using texting to your advantage
By Bethany Frievalt February 14, 2025
How marketing your Town Hall will increase engagement
By Bethany Frievalt January 24, 2025
Mass texting (also known as SMS marketing) involves sending a text message to a large group of recipients simultaneously. Unlike traditional emails or social media posts, SMS messages are usually read within minutes of receipt, making them one of the most immediate ways to communicate with customers. Mass texting services typically allow you to send personalized messages, segment your audience, automate responses, and track performance—all through a simple interface. According to studies, SMS boasts an impressive open rate of 98%. In comparison, email open rates hover around 20%. The immediacy of text messages—being delivered directly to a customer’s phone—makes it nearly impossible to miss. Text messages are read within minutes, which means your audience can receive your messages almost immediately. Whether you’re sending a time-sensitive promotion or an important update, SMS ensures that your message reaches your audience in real-time. Mass texting doesn’t mean generic messages. With modern SMS platforms, you can personalize messages based on customer data. Addressing recipients by name, offering personalized discounts, or sending location-specific promotions makes the message feel tailored and relevant. Utilizing Watershed Messaging Services to increase your use of mass texting is a great way to improve engagement and have your message seen. Reach out to our team for further details on how to start utilizing mass text messaging in your marketing.
By Bethany Frievalt January 8, 2025
Benefits of adding Texting to your Marketing Strategy
By Bethany Frievalt January 3, 2025
How texts can get your message across
By Bethany Frievalt December 18, 2024
Keeping your audience engaged
By Bethany Frievalt December 3, 2024
Why Texting Services Are So Effective
Volunteer knocking on door
November 7, 2024
Building a team along the way In this series on best practices, we will look into utilizing people who like your messaging and how to engage with them as volunteers.
community at cafe
October 24, 2024
Be a part of your community In this series on best practices, we will look into the ways you can engage with your community to help the efforts of your campaign.
Many forms of technology
October 10, 2024
Using the tools available In this series on best practices, we will learn how to use tools and technology to advance your messaging.
Read All Blog Posts

Let’s talk about your project

To set up a meeting, complete the form

or call: (616) 291-2708.


You can also email us at:

sales@WatershedMessaging.com

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