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Engaging your audience

December 18, 2024

Keeping your audience engaged

When used correctly, texting can be an incredibly effective way to engage with your audience. It’s a direct, personal, and highly effective channel that keeps people connected in ways other forms of communication often can’t. By personalizing your messages, providing value, and creating opportunities for two-way interaction, you can cultivate lasting engagement and turn casual contacts into loyal customers or followers.

The key is to be thoughtful, timely, and relevant with your messages. And, above all, keep your audience at the center of every communication. After all, the more engaged they are, the more likely they are to respond, take action, and spread the word about your brand or service.

If you're not already using texting as part of your engagement strategy, now is the perfect time to start. With the right approach, it can become a game-changer for your business or organization.



By Bethany Frievalt February 28, 2025
Using texting to your advantage
By Bethany Frievalt February 14, 2025
How marketing your Town Hall will increase engagement
By Bethany Frievalt January 24, 2025
Mass texting (also known as SMS marketing) involves sending a text message to a large group of recipients simultaneously. Unlike traditional emails or social media posts, SMS messages are usually read within minutes of receipt, making them one of the most immediate ways to communicate with customers. Mass texting services typically allow you to send personalized messages, segment your audience, automate responses, and track performance—all through a simple interface. According to studies, SMS boasts an impressive open rate of 98%. In comparison, email open rates hover around 20%. The immediacy of text messages—being delivered directly to a customer’s phone—makes it nearly impossible to miss. Text messages are read within minutes, which means your audience can receive your messages almost immediately. Whether you’re sending a time-sensitive promotion or an important update, SMS ensures that your message reaches your audience in real-time. Mass texting doesn’t mean generic messages. With modern SMS platforms, you can personalize messages based on customer data. Addressing recipients by name, offering personalized discounts, or sending location-specific promotions makes the message feel tailored and relevant. Utilizing Watershed Messaging Services to increase your use of mass texting is a great way to improve engagement and have your message seen. Reach out to our team for further details on how to start utilizing mass text messaging in your marketing.
By Bethany Frievalt January 8, 2025
Benefits of adding Texting to your Marketing Strategy
By Bethany Frievalt January 3, 2025
How texts can get your message across
By Bethany Frievalt December 3, 2024
Why Texting Services Are So Effective
Volunteer knocking on door
November 7, 2024
Building a team along the way In this series on best practices, we will look into utilizing people who like your messaging and how to engage with them as volunteers.
community at cafe
October 24, 2024
Be a part of your community In this series on best practices, we will look into the ways you can engage with your community to help the efforts of your campaign.
Many forms of technology
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Using the tools available In this series on best practices, we will learn how to use tools and technology to advance your messaging.
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September 25, 2024
Creating open channels for engagement In this series on best practices, we will explore how to open up your messaging so it creates room for feedback and further engagement.
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