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Making the most of Texts

February 28, 2025

Using texting to your advantage

Mass text messaging service is a powerful tool that enables businesses, organizations, and even individuals to quickly communicate with a large group. However, to truly maximize its potential, it’s important to use the service strategically.

Text messages have limited space, so make every word count. Keep your messages concise and to the point. Ensure your recipients understand the purpose of your message instantly—whether it’s an important update, promotional offer, or event reminder. Incorporating images and emojis and icons can help your message grab the audience's attention and relay your message faster and easier.

Timing plays a key role in the effectiveness of your text messages. Send messages when your audience is most likely to engage with them—avoid early morning or late-night texts. Also, consider time zones if your audience is spread out geographically.

Using text messaging to its full potential will help engage your audience and get your message across. This not only builds your brand, but it keeps your business or campaign relevant in this digital world.

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The Power of Mass Texting for Businesses: How to Effectively Use SMS Marketing

By Bethany Frievalt • January 24, 2025

Mass texting (also known as SMS marketing) involves sending a text message to a large group of recipients simultaneously. Unlike traditional emails or social media posts, SMS messages are usually read within minutes of receipt, making them one of the most immediate ways to communicate with customers. Mass texting services typically allow you to send personalized messages, segment your audience, automate responses, and track performance—all through a simple interface. According to studies, SMS boasts an impressive open rate of 98%. In comparison, email open rates hover around 20%. The immediacy of text messages—being delivered directly to a customer’s phone—makes it nearly impossible to miss. Text messages are read within minutes, which means your audience can receive your messages almost immediately. Whether you’re sending a time-sensitive promotion or an important update, SMS ensures that your message reaches your audience in real-time. Mass texting doesn’t mean generic messages. With modern SMS platforms, you can personalize messages based on customer data. Addressing recipients by name, offering personalized discounts, or sending location-specific promotions makes the message feel tailored and relevant. Utilizing Watershed Messaging Services to increase your use of mass texting is a great way to improve engagement and have your message seen. Reach out to our team for further details on how to start utilizing mass text messaging in your marketing.