The Power of Mass Texting for Businesses: How to Effectively Use SMS Marketing
Mass texting (also known as SMS marketing) involves sending a text message to a large group of recipients simultaneously. Unlike traditional emails or social media posts, SMS messages are usually read within minutes of receipt, making them one of the most immediate ways to communicate with customers.
Mass texting services typically allow you to send personalized messages, segment your audience, automate responses, and track performance—all through a simple interface.
According to studies, SMS boasts an impressive open rate of 98%. In comparison, email open rates hover around 20%. The immediacy of text messages—being delivered directly to a customer’s phone—makes it nearly impossible to miss.
Text messages are read within minutes, which means your audience can receive your messages almost immediately. Whether you’re sending a time-sensitive promotion or an important update, SMS ensures that your message reaches your audience in real-time.
Mass texting doesn’t mean generic messages. With modern SMS platforms, you can personalize messages based on customer data. Addressing recipients by name, offering personalized discounts, or sending location-specific promotions makes the message feel tailored and relevant.
Utilizing Watershed Messaging Services to increase your use of mass texting is a great way to improve engagement and have your message seen. Reach out to our team for further details on how to start utilizing mass text messaging in your marketing.
